Ryan Train and Dan Johnston tapped for expanded roles in help of higher fishing experiences
St. Croix Rod, handcrafters of the Finest Rods on Earth® for over 75 years and mother or father firm to the SEVIIN Reels, St. Croix Fly, and Rod Geeks manufacturers, declares the promotions of Ryan Train and Dan Johnston. Train, previously Product Supervisor and Model Supervisor, is appointed to the newly created place of Vice President of Innovation. Former Nationwide Gross sales Supervisor Dan Johnston has been appointed Director of Gross sales.
“St. Croix has always been and will always be an angler-focused company,” says St. Croix CEO, Scott Forristall. “We have grown significantly over the past five years, but that growth hasn’t come from any simple desire to become larger. It’s been a deliberate response to the needs of anglers, fueled by our unique ability and desire to provide new and better products that help them enjoy fishing even more. That takes imagination and innovation, but it also requires experienced leadership. Ryan and Dan have proven their ability to spearhead the desired growth of our brands through creative execution and by always putting anglers at the forefront of our decision making.”
As a brand new member of St. Croix’s Govt Management Crew, Train will lead the product-development actions of all St. Croix manufacturers.
“I’m grateful to the Executive Team for entrusting this role to me, but I’m most excited about what actually having a newly created Vice President of Innovation means to our anglers,” Train says. “It’s an outward show of our continued commitment to support anglers with new products that deliver better fishing experiences on all fronts. Our Product, Engineering, Operations, Marketing, and Sales Teams are completely aligned in this commitment, and everything we’ve done during my tenure with St. Croix has been for that purpose.”
Whether or not it’s been TRIGON, SCIII+, SCIV+, the GRASP 2 angler-adaptive reel seat, agglomerated cork, re-entering the premium fly-rod market, beginning an all-new reel firm from the bottom up, or doubling down on its dedication to offer the perfect angler service and guarantee within the enterprise, St. Croix continues to guide by listening to anglers and growing applications and merchandise that enhance their satisfaction in a technique or one other. “It’s why each of us comes to work here every day,” says Train. “And despite all the innovation anglers and dealers have witnessed from St. Croix over the past couple of years, our ceiling remains high. The freshwater and saltwater products we’ll release in the coming year will bring all-new levels of performance and satisfaction to anglers.”
A 25-year veteran of St. Croix’s Gross sales Crew, Johnston will serve an expanded function in his promotion to Director of Gross sales for the corporate’s St. Croix and SEVIIN manufacturers. A self-described model warrior, Johnston says his passions for fishing and for St. Croix are solely exceeded by his want to construct and help the partnerships that breed success and progress in fishing in any respect ranges.
“I’ve committed the great majority of my career to St. Croix because of my love affair with the brand and its people,” says Johnston. “St. Croix’s values align with my own, and because of that, this has never felt like work. I’m surrounded every day by an incredible team, which includes everyone from our passionate and skilled employees to our anglers to our hardworking reps and dealer partners. It really is a family here, and we work, learn, and grow together.”
Regardless of the brand new title and a few further obligations, Johnston says his overarching function stays fixed. “I’ll be doing what I’ve always done; working creatively day in and day out to help our dealers and our anglers succeed,” he says. “The fishing industry is changing, and part of my job is helping our partners navigate those changes. But fishing – at its core – remains the same; it will always be about fun and the other unique rewards it delivers to each angler. That can never be overlooked or forgotten. But from an angler’s perspective, it’s becoming difficult to know if a brand they used and trusted yesterday is the same company that’s worthy of their trust and business today. It’s our job at St. Croix – every day – to prove that we are.”
“Working with the rest of our team, Ryan and Dan have consistently developed and delivered the kinds of meaningful innovation and leadership that create better fishing experiences for growing numbers of anglers,” states Forristall. “The St. Croix Executive Team is excited to move Dan and Ryan into these expanded roles where their creativity, work ethics, and fishing knowledge will accelerate and expand our mission and promise to give anglers the upper hand on the water.”
About St. Croix RodHeadquartered in Park Falls, Wisconsin, St. Croix has been proudly producing the “Best Rods on Earth” for over 75 years. Combining state-of-the-art manufacturing processes with expert craftsmanship, St. Croix is the one main producer to nonetheless construct rods totally from design via manufacturing. The corporate stays family-owned and operates duplicate manufacturing services in Park Falls and Fresnillo, Mexico. With fashionable trademarked sequence corresponding to Legend®, Legend Xtreme®, Avid®, Premier®, Imperial®, Triumph® and Mojo, St. Croix is revered by all varieties of anglers from world wide.
Ryan Train and Dan Johnston tapped for expanded roles in help of higher fishing experiences
St. Croix Rod, handcrafters of the Finest Rods on Earth® for over 75 years and mother or father firm to the SEVIIN Reels, St. Croix Fly, and Rod Geeks manufacturers, declares the promotions of Ryan Train and Dan Johnston. Train, previously Product Supervisor and Model Supervisor, is appointed to the newly created place of Vice President of Innovation. Former Nationwide Gross sales Supervisor Dan Johnston has been appointed Director of Gross sales.
“St. Croix has always been and will always be an angler-focused company,” says St. Croix CEO, Scott Forristall. “We have grown significantly over the past five years, but that growth hasn’t come from any simple desire to become larger. It’s been a deliberate response to the needs of anglers, fueled by our unique ability and desire to provide new and better products that help them enjoy fishing even more. That takes imagination and innovation, but it also requires experienced leadership. Ryan and Dan have proven their ability to spearhead the desired growth of our brands through creative execution and by always putting anglers at the forefront of our decision making.”
As a brand new member of St. Croix’s Govt Management Crew, Train will lead the product-development actions of all St. Croix manufacturers.
“I’m grateful to the Executive Team for entrusting this role to me, but I’m most excited about what actually having a newly created Vice President of Innovation means to our anglers,” Train says. “It’s an outward show of our continued commitment to support anglers with new products that deliver better fishing experiences on all fronts. Our Product, Engineering, Operations, Marketing, and Sales Teams are completely aligned in this commitment, and everything we’ve done during my tenure with St. Croix has been for that purpose.”
Whether or not it’s been TRIGON, SCIII+, SCIV+, the GRASP 2 angler-adaptive reel seat, agglomerated cork, re-entering the premium fly-rod market, beginning an all-new reel firm from the bottom up, or doubling down on its dedication to offer the perfect angler service and guarantee within the enterprise, St. Croix continues to guide by listening to anglers and growing applications and merchandise that enhance their satisfaction in a technique or one other. “It’s why each of us comes to work here every day,” says Train. “And despite all the innovation anglers and dealers have witnessed from St. Croix over the past couple of years, our ceiling remains high. The freshwater and saltwater products we’ll release in the coming year will bring all-new levels of performance and satisfaction to anglers.”
A 25-year veteran of St. Croix’s Gross sales Crew, Johnston will serve an expanded function in his promotion to Director of Gross sales for the corporate’s St. Croix and SEVIIN manufacturers. A self-described model warrior, Johnston says his passions for fishing and for St. Croix are solely exceeded by his want to construct and help the partnerships that breed success and progress in fishing in any respect ranges.
“I’ve committed the great majority of my career to St. Croix because of my love affair with the brand and its people,” says Johnston. “St. Croix’s values align with my own, and because of that, this has never felt like work. I’m surrounded every day by an incredible team, which includes everyone from our passionate and skilled employees to our anglers to our hardworking reps and dealer partners. It really is a family here, and we work, learn, and grow together.”
Regardless of the brand new title and a few further obligations, Johnston says his overarching function stays fixed. “I’ll be doing what I’ve always done; working creatively day in and day out to help our dealers and our anglers succeed,” he says. “The fishing industry is changing, and part of my job is helping our partners navigate those changes. But fishing – at its core – remains the same; it will always be about fun and the other unique rewards it delivers to each angler. That can never be overlooked or forgotten. But from an angler’s perspective, it’s becoming difficult to know if a brand they used and trusted yesterday is the same company that’s worthy of their trust and business today. It’s our job at St. Croix – every day – to prove that we are.”
“Working with the rest of our team, Ryan and Dan have consistently developed and delivered the kinds of meaningful innovation and leadership that create better fishing experiences for growing numbers of anglers,” states Forristall. “The St. Croix Executive Team is excited to move Dan and Ryan into these expanded roles where their creativity, work ethics, and fishing knowledge will accelerate and expand our mission and promise to give anglers the upper hand on the water.”
About St. Croix RodHeadquartered in Park Falls, Wisconsin, St. Croix has been proudly producing the “Best Rods on Earth” for over 75 years. Combining state-of-the-art manufacturing processes with expert craftsmanship, St. Croix is the one main producer to nonetheless construct rods totally from design via manufacturing. The corporate stays family-owned and operates duplicate manufacturing services in Park Falls and Fresnillo, Mexico. With fashionable trademarked sequence corresponding to Legend®, Legend Xtreme®, Avid®, Premier®, Imperial®, Triumph® and Mojo, St. Croix is revered by all varieties of anglers from world wide.
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